Privacy Policy

PRIVACY POLICY

Princess Lash Studio Effective Date: May 2, 2026 Last Updated: May 27, 2026

  1. Introduction

Princess Lash Studio, operated by P M LASH INC ("we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at www.princesslashstudio.com, book appointments, or communicate with us via phone, SMS, email, or social media.

This Privacy Policy complies with the California Consumer Privacy Act (CCPA) and other applicable privacy laws.

Please read this policy carefully. By using our services you agree to the practices described in this Privacy Policy.

  1. Information We Collect

We may collect the following categories of personal information:

Contact Information:

  • Full name
  • Phone number
  • Email address
  • Physical address (if provided)

Appointment Information:

  • Service history and appointment records
  • Booking preferences
  • Staff member preferences

Communications:

  • SMS and text message communications
  • Voice call and voicemail communications
  • Email communications
  • Social media messages and interactions

Technical Information:

  • IP address
  • Browser type and version
  • Pages visited on our website
  • Date and time of website visits
  • Referring website addresses

Marketing and Analytics Information:

  • Response to marketing campaigns
  • Website usage data collected through third party analytics tools
  1. How We Collect Information

We collect information in the following ways:

Directly from you when you book an appointment, contact us by phone, text, or email, fill out forms on our website, or interact with us on social media.

Automatically through cookies and similar tracking technologies when you visit our website.

From third parties including our booking platform, SMS communication tools, voice communication providers, email marketing platforms, social media platforms, and advertising networks.

  1. How We Use Your Information

We use the information we collect for the following purposes:

  • To schedule, confirm, remind, and follow up on appointments
  • To send booking confirmations and appointment reminders via SMS, voice calls, and email
  • To process payments and manage deposits
  • To communicate with you about your services and inquiries
  • To send promotional offers and marketing communications (with your consent)
  • To improve our website and services
  • To comply with legal obligations
  • To protect the safety and security of our clients and staff
  • To analyze website traffic and marketing campaign performance through third party tools
  1. SMS Communications

By providing your phone number and opting in to SMS communications from Princess Lash Studio, you consent to receive automated and non-automated text messages for the following purposes:

  • Appointment booking confirmations
  • Appointment reminders
  • Follow-up messages after appointments
  • Promotional offers and special announcements
  • Re-engagement and rebooking reminders

Message frequency varies. Message and data rates may apply.

To opt out reply STOP to any SMS message at any time. After opting out you will no longer receive SMS messages from Princess Lash Studio except as required by law.

For help reply HELP to any SMS message or contact us at info@myprincesslash.com.

Your SMS consent will not be sold or shared with third parties for their own marketing purposes.

  1. Voice Communications

By providing your phone number and opting in to communications from Princess Lash Studio, you consent to receive automated and non-automated voice calls and voicemails for the following purposes:

  • Appointment booking confirmations
  • Appointment reminders
  • Missed call response and rebooking outreach
  • Late or no show follow ups
  • Service inquiries and customer support
  • Promotional offers and special announcements

Use of AI Assisted Voice Technology

Calls placed to or received from Princess Lash Studio may use artificial intelligence and automated voice technology to interact with you. These AI assisted calls use synthetic voice technology powered by third party providers. You will be informed at the start of the call that you are speaking with an automated system and may request to be transferred to a human staff member at any time during the call.

Call Recording

Calls placed to or received from Princess Lash Studio may be recorded for quality assurance, training, compliance, and customer service purposes. California is a two party consent state. You will be informed at the start of any recorded call. By continuing the call after notification you consent to the recording.

Call Frequency

Call frequency varies based on your booking activity and preferences. Standard wireless rates from your carrier may apply.

Opting Out

To opt out of automated and AI assisted voice calls, contact us at (626) 625-9636 or info@myprincesslash.com. You may also inform any staff member or AI agent during a call that you wish to be removed from automated outreach. Opting out of automated communications does not affect transactional communications required to confirm or modify a booked appointment.

For Help

Contact us at (626) 625-9636 or info@myprincesslash.com.

Your voice communications data will not be sold or shared with third parties for their own marketing purposes.

  1. Sharing Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers: We share information with trusted third party vendors who assist us in operating our business including our booking platform, SMS communication provider, voice communication provider, email marketing platform, payment processor, and website analytics providers. These providers are contractually obligated to protect your information and use it only for the services they provide to us.

Social Media and Advertising Platforms: If you have consented to marketing communications, we may share limited information such as email addresses or phone numbers with social media platforms like Facebook, Instagram, and Google for the purpose of targeted advertising. You can opt out of this at any time by contacting us.

Legal Requirements: We may disclose your information if required by law, court order, or government authority, or if we believe disclosure is necessary to protect our rights or the safety of others.

Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred to the acquiring entity.

  1. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. Types of cookies we use include:

Essential Cookies: Required for the website to function properly.

Analytics Cookies: Used to understand how visitors interact with our website. We use third party analytics tools such as Google Analytics for this purpose.

Marketing Cookies: Used to deliver relevant advertisements and track campaign performance.

You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our website.

  1. California Privacy Rights (CCPA)

As a California resident you have the following rights under the California Consumer Privacy Act:

Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for which we use it, and the third parties with whom we share it.

Right to Delete: You have the right to request that we delete your personal information, subject to certain exceptions.

Right to Opt Out of Sale: We do not sell your personal information. However you have the right to opt out of the sharing of your information with third parties for cross-context behavioral advertising.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.

To exercise any of these rights please contact us at info@myprincesslash.com or by mail at the address listed below. We will respond to verified requests within 45 days as required by California law.

  1. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with legal obligations, resolve disputes, and enforce our agreements. Appointment and service records are typically retained for a minimum of 3 years.

  1. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However no method of transmission over the internet or electronic storage is 100 percent secure and we cannot guarantee absolute security.

  1. Third Party Websites and Social Media

Our website may contain links to third party websites and social media platforms. This Privacy Policy does not apply to those third party sites. We encourage you to review the privacy policies of any third party sites you visit.

  1. Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13 please contact us immediately at info@myprincesslash.com.

  1. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on our website with an updated effective date. Your continued use of our services after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.

  1. Contact Information

For questions, concerns, or requests related to this Privacy Policy or your personal information please contact:

Princess Lash Studio Operated by P M LASH INC Privacy Inquiries - Attn: Mia Yang 18760 Amar Rd, Walnut, CA 91789 info@myprincesslash.com